Stellantis – Digital Ecosystem

HMI

Year:

2023

Role:

UI & UX

Product Type:

Future In-Car Digital Ecosystem

Project Overview

Team: Principle brand designer, two product designers, a voice UX designer, and a researcher.


Stellantis, one of our potential customers, challenged us to reimagine the future in-car experience. This design pitch aimed to inspire their leadership with a human-centered digital ecosystem: seamlessly integrating voice, visual, and contextual interactions to create meaningful value for drivers and passengers.

Research & Key Takeaways

We conducted secondary research, analyzing industry reports, academic studies, and market trends to understand how in-car experiences are evolving. By synthesizing this data, we identified several actionable insights:

Diverse In-Car Needs:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Rising Importance of Voice:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Seamless Integration:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Trust & Safety:

Building trust and ensuring data privacy are essential, especially as vehicles become more connected and automated.

User Journey with Key Scenarios

I worked closely with another product designer, we mapped out Satish’s full journey and pinpointed the most important scenarios along the way. We looped in stakeholders early and often, making sure everyone was aligned on user needs and where to focus our design efforts.

Screen Architecture & Content Mapping

We defined the overall structure of the in-car display, mapping out content zones, screen hierarchy, and interaction layers to ensure a clear, intuitive experience for both drivers and passengers.

Key Screens

We used the current Scout Nav design system to build mid-fi wireframes, which we shared with stakeholders to collect feedback, then refined them into high-fidelity mockups using the new visual direction from our brand designer.

Other Works

Scout Nav - Safer Route

HMI

Android Mobile

Scout Nav - Safer Route

Mobile

Novo - Driver Board

Mobile

Interested in working together?

Contact me:

pohu.interactive@gmail.com

Copyright @ Po Hu. All Rights Reserved

Stellantis – Digital Ecosystem

HMI

Year:

2023

Role:

Product Designer

Product Type:

Future In-Car Digital Ecosystem

Project Overview

Team: design VP, one brand designer, two product designers, a voice UX designer, and a researcher.

Stellantis, one of our potential customers, challenged us to reimagine the future in-car experience. This design pitch aimed to inspire their leadership with a human-centered digital ecosystem: seamlessly integrating voice, visual, and contextual interactions to create meaningful value for drivers and passengers.

Business Goal

Reduce claim/loss rates by encouraging safer driving behavior.

User Impact Goal

Help users understand their driving and improve their driving habits to potentially save money on car insurance.

Target Users

  • Safety-Conscious Drivers
  • Parents / Caregivers
  • New / Inexperienced Drivers
  • Drivers with Prior Incidents or Insurance Sensitivity

Research & Key Takeaways

We conducted secondary research, analyzing industry reports, academic studies, and market trends to understand how in-car experiences are evolving. By synthesizing this data, we identified several actionable insights:

Diverse In-Car Needs:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Rising Importance of Voice:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Seamless Integration:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Trust & Safety:

Building trust and ensuring data privacy are essential, especially as vehicles become more connected and automated.

User Journey with Key Scenarios

I worked closely with another product designer, we mapped out Satish’s full journey and pinpointed the most important scenarios along the way. We looped in stakeholders early and often, making sure everyone was aligned on user needs and where to focus our design efforts.

Screen Architecture & Content Mapping

We defined the overall structure of the in-car display, mapping out content zones, screen hierarchy, and interaction layers to ensure a clear, intuitive experience for both drivers and passengers.

Key Screens

We used the current Scout Nav design system to build mid-fi wireframes, which we shared with stakeholders to collect feedback, then refined them into high-fidelity mockups using the new visual direction from our brand designer.

Other Works

Scout Nav - Safer Route

HMI

Android Mobile

Scout Nav - Safer Route

Mobile

Novo - Driver Board

Mobile

Interested in working together?

Contact me:

pohu.interactive@gmail.com

Copyright @ Po Hu. All Rights Reserved

Stellantis – Digital Ecosystem

HMI

Year:

2023

Role:

UI & UX

Product Type:

Future In-Car Digital Ecosystem

Project Overview

Team: Principle brand designer, two product designers, a voice UX designer, and a researcher.


Stellantis, one of our potential customers, challenged us to reimagine the future in-car experience. This design pitch aimed to inspire their leadership with a human-centered digital ecosystem: seamlessly integrating voice, visual, and contextual interactions to create meaningful value for drivers and passengers.

Research & Key Takeaways

We conducted secondary research, analyzing industry reports, academic studies, and market trends to understand how in-car experiences are evolving. By synthesizing this data, we identified several actionable insights:

Diverse In-Car Needs:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Rising Importance of Voice:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Seamless Integration:

Users expect highly personalized, context-aware experiences that support work, entertainment, and relaxation.

Trust & Safety:

Building trust and ensuring data privacy are essential, especially as vehicles become more connected and automated.

User Journey with Key Scenarios

I worked closely with another product designer, we mapped out Satish’s full journey and pinpointed the most important scenarios along the way. We looped in stakeholders early and often, making sure everyone was aligned on user needs and where to focus our design efforts.

Screen Architecture & Content Mapping

We defined the overall structure of the in-car display, mapping out content zones, screen hierarchy, and interaction layers to ensure a clear, intuitive experience for both drivers and passengers.

Key Screens

We used the current Scout Nav design system to build mid-fi wireframes, which we shared with stakeholders to collect feedback, then refined them into high-fidelity mockups using the new visual direction from our brand designer.

Other Works

Scout Nav - Safer Route

HMI

Android Mobile

Scout Nav - Safer Route

Mobile

Novo - Driver Board

Mobile

Interested in working together?

Contact me:

pohu.interactive@gmail.com

Copyright @ Po Hu. All Rights Reserved